What should I put in my link in bio?

One thing you most want tapped, at the top, and then between three and six supporting rows. Lead with whatever is current: the newest video, the release, the booking link, the drop. Below that, the two or three things that are always true, and a way to reach you. Anything past about six rows gets a fraction of the taps of the first one.

How do I make a link in bio for free?

Type your handle above and one answer about what you do, and you will see the page. Keeping it costs nothing: the free plan is a real page with unlimited links, adaptive ordering and 30 days of analytics. Pro is £49 once if you later want a custom domain and the deeper ordering, and it is one payment rather than a subscription.

Do you look at my Instagram or TikTok account?

No, and we could not honestly. Both put logged-out profile reads behind a login wall and forbid scraping in their terms. The example is built from the handle you type and the one answer you give, which is why it is an example of your page rather than a copy of one.

How many links should be in a link in bio?

Between three and six for most people. Fewer than three usually means the page is not doing anything a single link could not, and past six the tail rows get almost no taps. What matters more than the count is the order, because position drives clicks more than wording does.

Where do I put the link on TikTok?

Edit profile, then Website. TikTok only shows that field on accounts with 1,000 followers or more, so below that the link goes in the bio text itself, which is not tappable but is at least copyable.

Can I change the address later?

Yes, and nothing on the page is lost when you do. What does not survive is every link anybody has already shared pointing at the old one, which is why it is worth picking an address you will still like in two years rather than one that describes what you are doing this month.

What to Put in Your Link in Bio: See Your Page Before You Sign Up

Your handle

Where your people are

What you do

We have not looked at your account and cannot: Instagram and TikTok both put logged-out profile reads behind a login wall. This is built from the two answers above, which is why it is an example of your page rather than a copy of it.

What actually goes on a link in bio

Most advice on this is a list of features. The useful version is much shorter: one thing you most want tapped, three to six things that support it, and a way to reach you. That is the whole structure, and every page above is built on it.

The top row

Whatever is current. The video you posted this week, the release, the drop, the next available booking. This row does most of the work on the page, and swapping it is the single highest-value thing you can do with two minutes.

The middle

The things that are always true: what you sell, where else to find you, the newsletter. These are the rows people scan past on the way to deciding whether you are worth following, so they should read as specific rather than as categories. Book a mix session beats Services.

The bottom

One way to get in touch, and nothing else. A page that ends in six more links ends in six links nobody taps.

The order matters more than the wording

Position drives taps harder than anything else on the page. The top row on a typical bio page gets several times the clicks of the fourth, and that gap is mostly about where the rows are rather than what they say. Which means the most common mistake is not bad copy, it is a page that was ordered once and never again.

What this page says, in six lines

Put the thing you most want tapped first, and change it whenever what you want tapped changes.
Group with section headings once you pass about five rows. Two labelled groups scan faster than seven loose buttons.
Between three and six rows suits most people. The tail of a long page gets almost nothing.
Specific beats categorical: "Tour dates and tickets" beats "Live".
Re-order when the numbers say to, not when you happen to remember.

That last one is the one that never happens, which is why this product reorders the page itself from what people actually tap. How the ordering works explains the mechanism, including the part where it measures whether it helped and stops claiming credit when it did not.

Where the link actually goes

Instagram. Edit profile, then Links, then Add external link. Instagram allows several now, which is worth knowing and not worth using: multiple links in the profile split the tap, and the page behind one link can hold as many as you like.
TikTok. Edit profile, then Website. That field only appears at 1,000 followers, so below that it goes in the bio text, where it is copyable rather than tappable. Nothing you can do about that except grow past it.
YouTube. Customise channel, then Basic info, then Links. These show on the channel banner and are the most generous of the three.
Threads, Bluesky and the rest. All have a single website field and all of them behave the same way. The Threads guide covers the one difference that matters.

What to leave off, and why

Links to your other social accounts, as buttons. They belong in the icon row, where they take one line instead of five. Somebody who came from Instagram does not need a button back to Instagram.
Anything you have not updated in six months. A dead link is worse than no link, because it teaches people the page is stale. Dead links covers how to find them, and this product checks them for you.
Every platform you have ever joined. Three you actually use beats nine you do not.
A row that says "Link". If the label does not say what happens when it is tapped, the row is asking people to gamble.

The adjacent reading, if the page is up and nothing is happening, is why nobody is clicking, which is usually one of four things and only one of them is the page.

The page is the easy part. The address is the bit worth doing now.

Free, unlimited links, and a page that reorders itself around what people actually tap. No card, and nothing expires into a trial.

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