Link in bio for Threads

The account is tied to your Instagram one, which means the audience overlaps heavily and the bio does not. Most people set the Instagram bio carefully and then leave the Threads one on whatever was imported.

The mechanical questions, answered plainly. These are the ones worth checking yourself rather than trusting, including here, which is why the date is on them.

• Post links, keep the page for depth. When links in posts work, the bio page stops being a workaround and becomes a landing page: the thing you send people to when a post has earned real interest and one URL will not cover it. That is a better job than being a link dump, and it changes what belongs on it.
• The bio link is your permanent post. Every post scrolls away within a day. The bio link is the only thing on your profile that is still there next month, which makes it the right home for whatever you always want reachable rather than whatever is newest.
• Threads traffic is chattier and shallower. People arrive mid-conversation and leave quickly. A page that takes three scrolls to reach the thing you were discussing loses most of them, which is an argument for fewer items rather than a better order.

And then stop guessing at the order

Whatever you put on the page, the order you chose on the day you built it is a guess, and it stays a guess until something measures it. Traffic from a newer platform behaves differently to traffic from Instagram, so the order that works for one is usually wrong for the other. The mechanics of ordering it by behaviour instead are on the adaptive ordering page, with the actual numbers.

• Leaving the imported bio in place. The account was created from your Instagram one and inherited that bio. A year later it still says "link below" about a link that is no longer below anything, and the description is written for a different audience.
• Posting the same link four times a week. It reads as broadcasting on a platform whose whole texture is conversational, and it performs worse than mentioning the thing once and putting it in the bio permanently.

For the platforms with more written about them, Instagram and TikTok have their own guides. If nobody is clicking whatever you have now, why is no one clicking works through the diagnosis in order.