The link in bio for fashion and beauty

The second problem is that this is the most image-driven category on this list served by the least image-friendly page format. A wall of text links is a bad way to sell something people buy with their eyes.

The third is affiliate discipline. Fashion creators run the most affiliate links of any category and are the most likely to have a stack of dead ones, because programmes end quietly and nobody sends an email about it.

These are the blocks link2l.ink offers fashion and beauty creators first, in the order it offers them. The editor puts this set in front of you when you pick your line of work, so the page below is what you get rather than a template you have to assemble.

1. 1Product block

   The current drop, with an image and a price

   The price belongs on the page. In this category a tap to find out the price is a tap most people do not take.

2. 2Gallery block

   A lookbook strip: five or six images that scroll sideways

   This is how the audience already browses. Images that can be scanned in one gesture do the job a list of product links cannot.

3. 3Link block

   The codes and affiliate links, grouped and labelled with the discount

   A code with the percentage visible converts far better than a brand name on its own, and grouping them makes the dead ones obvious.

4. 4Email capture block

   Early access to the next drop

   The one thing this audience reliably gives an email address for. Not a newsletter, a head start.

Why the order is the whole argument

Almost nobody in this category is missing a block. The tour dates, the newsletter, the booking link: they are on the page. They are just below three things that get fewer clicks, and every visitor pays for that. Ordering is the cheapest improvement available to most pages and the one nobody makes, because making it by hand means noticing something changed.

A drop-led page needs reordering constantly, which is why almost nobody does it. The item that is selling should be at the top and the one that sold out should not be, and by the time you notice, the week is over.

Behavioural ordering handles the noticing. A piece that starts getting clicked rises without you watching it, and one that stops sinks. The trending boost is deliberately tuned to react quickly, which suits this category more than any other.

Dead-link detection matters disproportionately here too. A sold-out product page and an expired affiliate link both keep taking clicks and returning nothing, and the click data shows it before you would ever have checked.

The mechanics are the same for everybody and are written up in full on the adaptive link in bio page: recent clicks count more than old ones, a rate measured on a handful of views is pulled hard toward the average so a single tap cannot rearrange anything, and nothing reorders at all until there is enough traffic for the ordering to mean something.

• Links with no images. In every other category a text link is fine. Here it is throwing away the only thing the audience is actually responding to.
• A graveyard of old discount codes. Expired codes are the fastest way to lose the trust of an audience that came for a discount. Give each code an expiry date when you add it.
• Sold-out items left at the top. It is the single most common fashion page problem, and it is the one that behavioural ordering fixes on its own within a day or two.

If you want the general version of this rather than the one for fashion and beauty creators, how many links covers the pruning question and why nobody is clicking works through the diagnosis in order.