Free link in bio, with the fee line nobody prints

Every "best free link in bio" list ranks products by features and none of them mention the only number that matters if you ever sell anything. On the free plans of the two largest products in this category, a slice of every sale goes to the platform.

Both of those figures are larger than £49, which is what Pro costs here once, forever. Somebody selling a modest amount through a free Linktree pays more in a single year than a paid plan here costs for the life of the page, while believing they are not paying anything at all.

Our prices are in pounds, because link2l.ink is billed through a UK company. Competitor figures are their own published US dollar list prices, quoted as they publish them rather than converted, so treat any side-by-side total as indicative rather than exact.

The four missing from that table are the ones whose free plan is a trial: Stan Store, Shorby, Komi, Snipfeed (Planoly). They are good products and none of them is free, so putting them in a free comparison with a tick beside them would be the thing this page exists to stop doing.

Three questions separate a real free plan from a demo, and they are worth asking in this order.

• Does it end? A trial with a paywall at the end of it is not a free plan, and finding out after you have put the address in your bio means changing it everywhere.
• Does it take a cut? The table above. Zero for most, and a material number for the two biggest.
• Is the page crippled, or just branded? A badge at the bottom is a fair trade for a free product. A page that will not let you have more than five links, or hides your own click counts, is a demo.

Not a trial, and it does not expire into one. It is the same page the paid plans render, with three things held back.

Included

• Unlimited links, and all four section layouts.
• Adaptive ordering. The page reorders itself around what people actually tap, which is the thing this product is for, and it is not a paid feature. How it works is published in full, including how it measures whether it helped.
• 30 days of real analytics, with referrer and device breakdowns, rather than a lifetime click total. That is the data that tells you what to change, and it is the data most of this category puts behind a paywall.
• A form, so the page can collect emails rather than only sending people away.
• 0% on anything you sell, on every plan including this one. Payments go to your own Stripe or PayPal and we never sit in the middle.

Held back

• A small made-with line at the bottom of the page. That is how free is paid for.
• Your own domain, the deeper per-referrer ordering, and one-tap insights, which are Pro.
• Scheduling, CSV export, the design generator and a video background, which are Creator+.

Both paid tiers are one payment rather than a subscription, which is set out in full on the pay-once page.

If a badge on your page is the thing you cannot live with, and you do not want to pay to remove it, use Bio.link. Its free tier has no forced branding, which is genuinely rare, and it is a clean, fast product. We would rather say that than have you find out and feel misled. The full comparison covers what you give up in exchange, which is mostly the analytics.

If you need a storefront, an email platform and invoicing in one tool, this is not that product either, and the full roundup says which ones are.