Link in bio for Lemon8

It shares an owner and a signup path with TikTok, and it inherits TikTok's attitude to outbound links: the platform would rather you stayed. Plan for that rather than fighting it.

The mechanical questions, answered plainly. These are the ones worth checking yourself rather than trusting, including here, which is why the date is on them.

• Assume one link, and make it count. On a platform where the bio link is the only exit, the page it points at is doing all the work. This is the strongest argument for a real bio page rather than a raw URL to a shop, because a raw URL commits you to one destination forever.
• The content is aspirational, so the page has to match. Lemon8 posts are edited, styled and considered. A visitor arriving from a carefully composed post onto a plain list of blue links experiences a drop, and a share of them leave on that alone. This is one of the few places where how the page looks is a conversion factor rather than vanity.
• Say the link is in your bio, because people genuinely do not know. On a platform where posts have no links, a share of your audience has not worked out that the bio does. A line at the end of the post costs nothing and recovers people who would otherwise have wanted to click and found nothing to click.

And then stop guessing at the order

Whatever you put on the page, the order you chose on the day you built it is a guess, and it stays a guess until something measures it. Traffic from a newer platform behaves differently to traffic from Instagram, so the order that works for one is usually wrong for the other. The mechanics of ordering it by behaviour instead are on the adaptive ordering page, with the actual numbers.

• Treating it like Instagram. Cross-posting Instagram content wholesale performs badly, and cross-posting the caption is worse, because "link in bio" reads differently on a platform where a share of accounts do not have one.
• Pointing the bio link straight at a shop. It works until the shop changes, the product sells out, or you want to promote something else, and then you are editing a bio on a platform where that is tedious. One page that you control removes that entirely.

For the platforms with more written about them, Instagram and TikTok have their own guides. If nobody is clicking whatever you have now, why is no one clicking works through the diagnosis in order.