Carrd vs link2l.ink

Our prices are in pounds, because link2l.ink is billed through a UK company. Competitor figures are their own published US dollar list prices, quoted as they publish them rather than converted, so treat any side-by-side total as indicative rather than exact.

Almost every other comparison on this site is between two link-in-bio tools that differ on price and analytics. This one is not. Carrd is a website builder. It gives you a canvas, a set of elements and a great deal of control, and what you build on it is entirely up to you. A link page is one of the things people build, along with portfolios, landing pages and small business sites.

That difference decides everything else. A canvas has no opinion about what should be at the top of your page, which is total freedom and also means nothing will ever tell you that your third link is outperforming your first.

What you are choosing between

• Carrd: you decide what the page looks like, down to the pixel, and you maintain it. It will look exactly as good as the effort you put in.
• Here: the structure is decided and the ordering is not yours to maintain, because the page moves things around based on what people tap. How that works, including how it checks whether it helped.

The one comparison on this site where cheap is not our argument. Carrd Pro Standard is $19 a year including a custom domain, so $95 over five years. Pro here is £49 once: more than two years of Carrd, less than three, and then nothing ever again.

Both of those are small numbers next to the $900 Linktree Pro costs over the same five years, which is the more useful observation. If price is the deciding factor between these two, you are choosing between $95 and £49 over five years and the answer barely matters. Choose on what the page does.

Carrd ships no analytics of its own. That is not a criticism hidden as a fact; it is in their own documentation, and the recommended path is to add Google Analytics or Fathom yourself.

That works, and it answers a different question than the one a link page raises. Site analytics tell you how many people arrived and where from. What a bio page needs to know is which of six rows got tapped, by people from which platform, on what kind of device, and how that changed after you moved something. Getting that out of a general analytics tool means tagging every outbound link by hand and reading events rather than pages.

• Here, free: per-link clicks, referrer and device breakdowns, 30 days of history.
• Here, Pro: ordering that differs per referrer, so Instagram traffic and TikTok traffic can see different orders, and one-tap actions on what the insights find.
• Carrd: whatever you install, reporting on pages rather than links, with the outbound tagging left to you.

The adjacent reading is UTM parameters, which is exactly the manual work Carrd leaves you, and click-through rate, which is the number neither tool can give you without event-level data.

1. You want a real one-page site. Sections, your own layout, a proper hero, a form, an about block. That is what Carrd is, and no link-in-bio product does it as well.
2. You are a designer, or you enjoy being one. Total control is a feature if you want it and a burden if you do not.
3. You need several pages cheaply. Carrd's free tier is three sites and the paid tiers go much further, for less than any per-page pricing in this category. Creator+ here allows five and costs considerably more.
4. You already have analytics you trust. If Fathom or Plausible is on everything you own, adding one more page to it is less friction than learning a new dashboard.

There is no dishonest version of this comparison that helps us. Carrd is a good, fairly priced product that has kept its price for years, which is more than most of this category can say. It is a different tool, and if you are picking between them on anything other than analytics and ordering, you are probably picking Carrd.

If you are here from a Linktree bill rather than from Carrd, the more useful pages are the full roundup and what each free plan actually costs.